I run multiple email inboxes: personal inbox, work inboxes, and newsletter inbox.
But sometimes I subscribe to newsletters using my personal email. At the time, the newsletter was top of mind.
I read every post for weeks and months.
Then all of a sudden – I stop. Sometimes there is no reason.
And over time they add up.
I’m an inbox zero guy. It’s easy for my work inboxes. My personal inbox is another story.
It might go unchecked for days. And inbox zero is not a must like it is for my work inboxes.
And the newsletters I once read like they were gospel are no longer important to me.
It was especially bad a couple of months ago so I added a filter to my personal inbox to delete all emails with “Unsubscribe.”
I debated unsubscribing from each one until I saw how long the list was.