You’ll find a short summary and key details that stood out to me when reading each. This page will constantly update as I read more.
Go to the Amazon page for details and reviews. Managing a team always comes back to better managing yourself. Communication between your team is key. You must communicate your goals and tasks to your team. It is also your responsibility to understand what your team and company are working on. Ask questions, try to understand…
Go to the Amazon page for details and reviews. Transparency, transparency, transparency. It’s impossible for your team to make the appropriate decisions when they are not operating from all information. Patty recommends sharing the financials all the way to the company’s P&L with your team. By doing this you educate your team in how to…
Go to the Amazon page for details and reviews.
Go to the Amazon page for details and reviews.
Go to the Amazon page for details and reviews. Trust Gap – Selling to Early Adopters (15% of the market) who trust you is different than selling to Mainstream Buyers (85% of the market) who don’t. Nailing a niche helps bridge the trust gap. Speak to the dinosaur brain. Be intriguing and attractive, without over-promising.…
Go to the Amazon page for details and reviews. Positioning is what you do to the mind of the prospect. Tell the prospect what the product is not. Ex: “lead-free”, “sugar-free”, “hassle-free” Look inside the prospect’s mind. The solution is usually found in the customer’s mind, not in the product. Positioning starts with what the…
Go to the Amazon page for details and reviews. Test and experiment. You are more often wrong than you are right. Learn, don’t be scared of small failures. Run experiments and learn what customers want then deliver it. Iterate on what they want and need until it’s perfect. Sharing and collecting feedback the entire way.…
Go to the Amazon page for details and reviews. Practice, practice, practice. Practice and repetition. Practice like you play/work. Always look to improve the process. Create processes that are repeatable and can be replicated across the company. Create a list of dream clients to work on and chip away at them until the time is…
Go to the Amazon page for details and reviews. The “Little Book of Talent” is a short and easy read. It’s fun to skip around in and pick up whenever you have 5 free minutes. It’s not a book that must be read straight through. Tip #4: Buy a Notebook I’ve tried this numerous times.…
Go to the Amazon page for details and reviews. Learn from customer reviews. Don’t take customer reviews personally or get offended. I know it’s hard. They care enough to take time out of their day to write a response. Do something about their review – confirm and apologize. State how you’ll fix their problem or…